The main purpose of this role is to manage the business relationship with our customers, solving lasting customer problems, building a long-term competitive advantage, retaining loyal customers, creating a strategy to increase profitability and providing a comprehensive customer perspective for executive decisions to increase the lifetime value and profitability of our customers.
Duties And Responsibilities (Include But Is Not Limited To)
Strategy Management
- Develop and implement a customer experience strategy that aligns with the company's business objectives
- Strong background in customer research and analytics techniques, customer strategy, process improvement, human-centred design and performance management
- Establish and roll-out the company’s customer experience maturity roadmap for holistic management and incremental sophistication as internal capabilities increase and external expectations evolve
- Ensure an effective CRM platform is in place and remains relevant to our business and customer’s needs
- Review industry best practices and benchmarks to ensure Mukuru is always efficient in their setup and operation across Customer Experience
- Establish and maintain efficient and effective customer experience processes and standard operating procedures for the organisation and its internal and external customers
- Drive the global customer experience strategy and ensure cross functional integration, management and planning for the best Customer Experience throughout the organization
CRM Optimisation
- Analyse customer feedback and behaviour data to identify trends and areas for improvement in the customer journey
- Ensure correct segmentation of the client database
- Ensure that insights are gained from the client database that can influence marketing campaigns to improve the customer experience, drive retention and loyalty
- Drive customer digital journey transformation
- Compile reports based on the information output
Customer Experience
- Demonstrate agility by focusing on continuous improvement, showing the ability to quickly solve day-to-day business challenges as well as identify new processes and develop frameworks for speed of delivery and initiating appropriate change
- Develop and stimulate process changes across all the customer touch points in the various departments i.e., contact centre, info-centre’s, website etc.
- Analyse the current Customer lifecycle and touch point interactions and map customer processes at all customer touch points across all brands
- Ensure that quality audits are carried out on customer touch points including info centres, branches, contact centre and support teams
- Ensure that quality audits are conducted on the various company platforms including the website, USSD, App and Mobi
- Collate feedback on audit findings and provide recommendations for improvement
- Develop and maintain customer personas to better understand and meet customer needs
- Create a customer journey map to identify key touchpoints and pain points in the cx
- Continuously monitor customer trends and industry best practices
- Lead the Customer Experience across the organisation through review of the full journey including all touchpoints (Acquisition, Website, Checkout & Payment, Customer Enquiries, Delivery, Loyalty) to maximise the Customer Experience
- Improve CSAT (Customer Satisfaction), average response time, average resolution time and other Customer Metrics
- Increase the rate of repeat purchases through return customers
- Ensure the team is continuously trained and capable of maintaining high quality communication across all brands and platforms
- Identify new tools and technologies to better serve the customer base
- Continually develop improvements and lead change projects
- Use customer insights and analytics to identify companywide improvements and present to Leadership
Data Analytics and Insights
- Understand our customer’s experience and identify ways to always improve and be relevant to our customers and influencing markets
- Ensure that sufficient primary and secondary market research is conducted to be able to draw valuable and accurate insights
- Liaise with internal departments and external parties to improve the customer experience
- Ensure that testing is conducted on all platforms and products on a regular basis
- Make recommendations using insights gained to improve customer experience across the customer life cycle
- Identify ways to increase customer satisfaction and loyalty
- Ensure that FAQs are easily available, maintained and understandable and language translations are maintained across all channels
- Ownership of any issues that are uncovered in the above processes until completion
Business Partnering, Communication and Visibility
- Ensure smooth and effective onboarding process across all corridors and verticals Identify and put in place measures to collate feedback from customer-facing staff and partners on an ongoing basis
- Present findings of customer research, including customer experience and satisfaction measurement results to Exco and Senior Management team
- Manage the roadmap of gaining a deeper understanding of customer segments, in line with core focus corridors/origination territories
- Manage cost and contracting with 3rd party service providers
- Engage with external partners whose services might be required to optimize the way in which Mukuru customers use the services
- Collaborate with cross-functional teams to develop and implement effective customer service solutions
- Work effectively with all peers and teams in Finance, Marketing, Operations and IT
Budget Management
- Ensure appropriate, financial management, funding, budgetary provisions and control procedures are in place
- Implement and compile budgets to minimise expenditure in alignment with tactical delivery plans
- Control the budget for area, including the authorisation of expenditures and implementation of financial regulations
- Manage high risk and problematic financial issues in area of accountability
- Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities
- Implement and provide feedback on the effectiveness of financial policy, practice and procedures: preventing illegal, unethical or improper conduct
- Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability
- Investigate reported wilful acts of non-compliance to organisation policy and practice and report on findings
People Management
- Ensure that the customer experience team works in collaboration with all other business functions, consistently delivering great end-to-end customer experience across stages, channels and touchpoints in the customer journey
- Leading a team of specialists courageously and providing the necessary support as and when needed
- Develop, implement and manage a People Capability plan that ensures that the function has the human resources and skills required to deliver on the strategy for the short-, medium- and long-term
- Identify, attract, appoint, grow, engage, reward and retain top talent to drive strategic execution
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values
- Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness
- Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members
- Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth
- Effectively manage performance within the team in order to ensure business objectives are achieved
Key Requirements”
- Grade 12 or equivalent (Essential)
- Relevant tertiary qualification in Marketing/IMM/Business Management/Humanities (Essential)
- Prince/ PMP qualification (Desirable)
- Master of Business Administration (Desirable)
- 10 years’ Experience in project management, with a minimum of 5 years in a senior management role
- Strong background in customer research and analytics techniques, customer strategy, process improvement, human-centered design and performance management.
- Experience across digital strategy and delivery, customer strategy, customer experience design, journey design, business transformation, innovation, and product development/management
- Track record of customer-centric decision-making.
- Demonstrated ability to apply structured thinking and analysis techniques to complex and ambiguous problems
- An understanding of design thinking methodologies and its application to UX/CX (desirable)
- Experience or qualifications in Agile would be a plus (desirable)
- Fintech, Insurance, Sales and Marketing Experience
Key Competencies
- Communication (Written and Verbal) Skills
- Computer skills in Microsoft Office
- Presentation skills
- Project Management
- Detail consciousness
- Team Management
- Business Partnering & Collaboration
- Research & Data Analytics
- Advanced Excel
Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer.