Position title
Head of Customer Experience
Description

The main purpose of this role is to manage the business relationship with our customers, solving lasting customer problems, building a long-term competitive advantage, retaining loyal customers, creating a strategy to increase profitability and providing a comprehensive customer perspective for executive decisions to increase the lifetime value and profitability of our customers.

Responsibilities

Duties And Responsibilities (Include But Is Not Limited To)

Strategy Management

  • Develop and implement a customer experience strategy that aligns with the company's business objectives
  • Strong background in customer research and analytics techniques, customer strategy, process improvement, human-centred design and performance management
  • Establish and roll-out the company’s customer experience maturity roadmap for holistic management and incremental sophistication as internal capabilities increase and external expectations evolve
  • Ensure an effective CRM platform is in place and remains relevant to our business and customer’s needs
  • Review industry best practices and benchmarks to ensure Mukuru is always efficient in their setup and operation across Customer Experience
  • Establish and maintain efficient and effective customer experience processes and standard operating procedures for the organisation and its internal and external customers
  • Drive the global customer experience strategy and ensure cross functional integration, management and planning for the best Customer Experience throughout the organization

CRM Optimisation

  • Analyse customer feedback and behaviour data to identify trends and areas for improvement in the customer journey
  • Ensure correct segmentation of the client database
  • Ensure that insights are gained from the client database that can influence marketing campaigns to improve the customer experience, drive retention and loyalty
  • Drive customer digital journey transformation
  • Compile reports based on the information output

Customer Experience

  • Demonstrate agility by focusing on continuous improvement, showing the ability to quickly solve day-to-day business challenges as well as identify new processes and develop frameworks for speed of delivery and initiating appropriate change
  • Develop and stimulate process changes across all the customer touch points in the various departments i.e., contact centre, info-centre’s, website etc.
  • Analyse the current Customer lifecycle and touch point interactions and map customer processes at all customer touch points across all brands
  • Ensure that quality audits are carried out on customer touch points including info centres, branches, contact centre and support teams
  • Ensure that quality audits are conducted on the various company platforms including the website, USSD, App and Mobi
  • Collate feedback on audit findings and provide recommendations for improvement
  • Develop and maintain customer personas to better understand and meet customer needs
  • Create a customer journey map to identify key touchpoints and pain points in the cx
  • Continuously monitor customer trends and industry best practices
  • Lead the Customer Experience across the organisation through review of the full journey including all touchpoints (Acquisition, Website, Checkout & Payment, Customer Enquiries, Delivery, Loyalty) to maximise the Customer Experience
  • Improve CSAT (Customer Satisfaction), average response time, average resolution time and other Customer Metrics
  • Increase the rate of repeat purchases through return customers
  • Ensure the team is continuously trained and capable of maintaining high quality communication across all brands and platforms
  • Identify new tools and technologies to better serve the customer base
  • Continually develop improvements and lead change projects
  • Use customer insights and analytics to identify companywide improvements and present to Leadership

Data Analytics and Insights

  • Understand our customer’s experience and identify ways to always improve and be relevant to our customers and influencing markets
  • Ensure that sufficient primary and secondary market research is conducted to be able to draw valuable and accurate insights
  • Liaise with internal departments and external parties to improve the customer experience
  • Ensure that testing is conducted on all platforms and products on a regular basis
  • Make recommendations using insights gained to improve customer experience across the customer life cycle
  • Identify ways to increase customer satisfaction and loyalty
  • Ensure that FAQs are easily available, maintained and understandable and language translations are maintained across all channels
  • Ownership of any issues that are uncovered in the above processes until completion

Business Partnering, Communication and Visibility

  • Ensure smooth and effective onboarding process across all corridors and verticals Identify and put in place measures to collate feedback from customer-facing staff and partners on an ongoing basis
  • Present findings of customer research, including customer experience and satisfaction measurement results to Exco and Senior Management team
  • Manage the roadmap of gaining a deeper understanding of customer segments, in line with core focus corridors/origination territories
  • Manage cost and contracting with 3rd party service providers
  • Engage with external partners whose services might be required to optimize the way in which Mukuru customers use the services
  • Collaborate with cross-functional teams to develop and implement effective customer service solutions
  • Work effectively with all peers and teams in Finance, Marketing, Operations and IT

Budget Management

  • Ensure appropriate, financial management, funding, budgetary provisions and control procedures are in place
  • Implement and compile budgets to minimise expenditure in alignment with tactical delivery plans
  • Control the budget for area, including the authorisation of expenditures and implementation of financial regulations
  • Manage high risk and problematic financial issues in area of accountability
  • Implement and manage financial risk methodologies, techniques and systems and use to monitor and report on financial activities
  • Implement and provide feedback on the effectiveness of financial policy, practice and procedures: preventing illegal, unethical or improper conduct
  • Implement risk management, governance and compliance policies in own practice area, to identify and manage governance and risk exposure liability
  • Investigate reported wilful acts of non-compliance to organisation policy and practice and report on findings

People Management

  • Ensure that the customer experience team works in collaboration with all other business functions, consistently delivering great end-to-end customer experience across stages, channels and touchpoints in the customer journey
  • Leading a team of specialists courageously and providing the necessary support as and when needed
  • Develop, implement and manage a People Capability plan that ensures that the function has the human resources and skills required to deliver on the strategy for the short-, medium- and long-term
  • Identify, attract, appoint, grow, engage, reward and retain top talent to drive strategic execution
  • Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values
  • Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement and cohesiveness
  • Enable a learning and growth culture whereby information regarding successes, issues, trends and ideas are actively shared between team members
  • Identify employee growth and development needs and schedule interventions to enable ongoing development, training and personal growth
  • Effectively manage performance within the team in order to ensure business objectives are achieved
Qualifications

Key Requirements”

  • Grade 12 or equivalent (Essential)
  • Relevant tertiary qualification in Marketing/IMM/Business Management/Humanities (Essential)
  • Prince/ PMP qualification (Desirable)
  • Master of Business Administration (Desirable)
  • 10 years’ Experience in project management, with a minimum of 5 years in a senior management role
  • Strong background in customer research and analytics techniques, customer strategy, process improvement, human-centered design and performance management.
  • Experience across digital strategy and delivery, customer strategy, customer experience design, journey design, business transformation, innovation, and product development/management
  • Track record of customer-centric decision-making.
  • Demonstrated ability to apply structured thinking and analysis techniques to complex and ambiguous problems
  • An understanding of design thinking methodologies and its application to UX/CX (desirable)
  • Experience or qualifications in Agile would be a plus (desirable)
  • Fintech, Insurance, Sales and Marketing Experience

Key Competencies

  • Communication (Written and Verbal) Skills
  • Computer skills in Microsoft Office
  • Presentation skills
  • Project Management
  • Detail consciousness
  • Team Management
  • Business Partnering & Collaboration
  • Research & Data Analytics
  • Advanced Excel

Mukuru is one of the largest money transfer providers in Africa and a leading Next Gen Financial Services Platform that offers affordable and reliable financial services to the emerging consumer.

Employment Type
Full-time
Job Location
Cape Town, South Africa
Date posted
30 January 2024
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