Luno, a global cryptocurrency investment platform, has resumed operations in Kenya as part of its broader growth strategy on the continent.
The relaunch introduces a compliant and accessible means for Kenyans to buy, sell, and hold digital assets such as Bitcoin, Ethereum, and USDT.
Initially operating in Kenya between 2013 and 2014 under the name BitX, Luno now serves over 15 million users in more than 40 countries.
The platform allows for instant buying and selling of cryptocurrencies without commission fees, according to Business Today Kenya.
Kenyan users can trade using the local currency (KES) across live pairs including BTC/KES, ETH/KES, USDT/KES, and USDC/KES, as well as global trading pairs such as BTC/USDT, offering opportunities for both domestic trading and arbitrage.
Apollo Sande, Country Manager at Luno Kenya, commented on the relaunch:
“We’re excited to officially relaunch in the Kenyan market with a full suite of crypto trading services tailored for both individual investors and institutional users. Our goal is to make crypto accessible, transparent, and trusted by offering the tools, education, and platforms users need to make informed investment decisions.”
He added,
“Kenya is one of the most dynamic crypto markets in Africa, with a highly informed, tech-savvy population. We are excited to offer a platform that puts safety, simplicity, and trust at the centre of the crypto experience.”
Over the years, Luno has worked with regulators and stakeholders in Kenya, contributing to the development of local crypto regulations and tax policies.
The platform has also maintained a strong security record, with no reported breaches since its inception.
The relaunch comes as Kenya moves towards finalising its digital asset regulatory framework.
Luno has expressed its commitment to working with industry partners and government bodies to support the responsible adoption of cryptocurrencies.
This includes addressing the risks associated with peer-to-peer (P2P) platforms, such as fraudulent transactions, delays in execution, regulatory ambiguity, and limited accountability.
Featured image credit: Luno
