North Africa, comprising Algeria, Egypt, Libya, Morocco, Tunisia, and Western Sahara, is emerging as a hotspot for fintech innovation, with Egypt in particular establishing itself as a leading fintech hub on the continent.
In recent years, these nations have witnessed the rise of groundbreaking startups leveraging technology and innovative business models to improve access to financial services, transforming key sectors including banking, payments, investment and lending.
Today, we take a look at some of its most innovative and fastest-growing fintech startups from North Africa, highlighting the young and dynamic fintech companies that are reshaping the region’s financial services landscape, delving into their value propositions, and exploring their recent milestones.
For this list, we’ve focus on private, independent fintech companies headquartered in Algeria, Egypt, Libya, Morocco, Tunisia, and Western Sahara, founded within the past five years. We’ve excluded those that have been acquired or which are affiliated with major banks, telecom providers, or established entities. This approach aims to provide a clear picture of the region’s homegrown fintech trailblazers that are poised for significant growth in 2015.
Top fintech startups from North Africa to follow in 2025
Sahl (Egypt)
Launched in 2020, Sahl is an all-in-one solution for household payments in Egypt, offering users a convenient way to pay bills for over 50 services including electricity, gas, water, and mobile.
One of the key innovations setting Sahl apart is its use of near field communication (NFC) technology, which ensures convenience and accessibility. Another prominent feature is its direct integration with several Egyptian government entities, allowing users to reliably access services provided by the Egyptian Electricity Holding Co. (EEHC), the New Urban Communities Authority (NUCA), all telecom operators in the country, Petrotrade, Cable Network Egypt, and many more.
Beyond consumer services, Sahl also offers business-to-business (B2B) products. The Services Gateway functions as a central hub, aggregating bill payment services for other payment processors, digital applications, and various enterprises to foster a more interconnected financial ecosystem. The Acceptance solution empowers businesses to seamlessly accept online payments and streamline financial transactions.
Since its inception, Sahl has become a major player in the Egyptian fintech landscape, now serving over 12 million customers monthly and 15 million households in Egypt.
In June 2024, the startup raised US$6 million in Series A and seed funding to refine and develop new offerings, prioritizing a frictionless, time-saving, and secure user experience. The company also plans to expand its regional footprint further by establishing offices in Saudi Arabia, and strengthen its position in Egypt and the UAE where it currently operates.
Recognized for its innovation and impact, Sahl was named one of the top 50 fintech companies in the Middle East for 2025 by Forbes, making its debut on the prestigious list this year. With a growing user base, and an ambitious expansion plan, Sahl is poised for growth and development, making it a startup that industry observers and stakeholders should closely follow in 2025.
Khazna (Egypt)
Launched in 2020, Khazna began life as an earned wage access product, but has since grown into a multi-product platform designed to serve Egypt’s underbanked population.
At the core of Khazna’s offerings is its integration of financial services directly into payroll accounts, enabling employees to access earned wages in real-time. Additionally, Khazna provides unsecured loans, insurance products, bill payments, buy now, pay later (BNPL) services, medical insurance, and a rent-to-own finance service.
Khazna, which claims more than 500,000 customers, is currently working towards becoming a digital bank and expanding regionally. To support this vision, the startup secured a US$16 million pre-Series B in February 2025 to apply for a digital banking license in Egypt and expand into the Saudi market. It aims to be approved by the Central Bank of Egypt (CBE) by mid-2026.
With US$63 million in funding raised so far, Khazna is the third most well-funded fintech company in Egypt. Like Sahl, Khazna was named one of the top 50 fintech companies in the Middle East for 2025 by Forbes, joining the prestigious list for the first time.
Khazna’s rapid growth and clear focus on providing accessible financial services to Egypt’s underserved population position it well to become a dominant force in the Middle East’s digital banking space. This makes Khazna a North African fintech startup that industry observers and stakeholders should closely follow in 2025.
Bokra (Egypt)
Founded in 2023, Bokra aims to redefine wealth management in the Middle East and North Africa (MENA) region by making investing more accessible, transparent, and tailored to individual financial goals.
The company provides a goal-oriented, Sharia-compliant investment experience, enabling users to invest in a diversified portfolio that includes real estate, precious metals, and debt instruments. The platform also supports fractional ownership, allowing investors to access high-value assets without the need for significant capital.
Bokra’s growth has been rapid. Since launching its mobile app in November 2024, the company has already surpassed 10,000 downloads on Google Play, signaling strong early adoption.
This year, Bokra reached a significant milestone, securing an operating license from the Egypt’s Financial Regulatory Authority (FRA) in March. The license allows Bokra to offer feature such as digital contracting, electronic customer identification, and automated portfolio management, ensuring a seamless user experience.
This approval came roughly a year after the company raised US$4.6m in a pre-seed funding round to launch its app, expand the range of investment products it offers, and geographically scale its operations across MENA.
Bokra was also featured in this year’s Middle East’s Fintech 50 list, recognized by Forbes as a promising newcomer in the region’s digital financial services landscape.
With its ambitious vision, regulatory green light, and rapid customer growth, Bokra is poised for development this year, making it a startup that industry observers and stakeholders should watch in 2025.
Klivvr (Egypt)
Founded in 2021, Klivvr aims to transform personal finance, providing an all-in-one financial app that integrates digital payments, banking, and financial tracking.
At its core, Klivvr offers a digital account that allows users to send and request money instantly, split bills, track expenses, and enjoy higher spending limits with additional cards for family members. This account comes with Platinum Visa card, available for free, which enables users to make secure payments in stores and online. The platform also incentivizes engagement through instant cashback rewards and in-app challenges, making money management both rewarding and engaging.
Beyond basic financial transactions, Klivvr offers smart tracking tools that provide categorized spending insights, helping users make informed budgeting decisions. The app also offers exclusive discounts and perks across a variety of brands, from luxury hotels to fast-food chains, delivering premium lifestyle benefits to users.
Klivvr reached a significant milestone last year, securing approval from Egypt’s Financial Regulatory Authority in December 2024 to establish a consumer finance company. This move allows the company to integrate flexible financing services into its platform, expanding beyond payments into consumer credit and lending, Enterprise.news reported.
Klivvr was previously majority-owned by O B Financial Holding, formerly Orascom Financial Holding Company. However, in January 2025, the majority stake was sold to Klivvr Holding for US$13 million.
Like Sahl, Khazna, and Bokra, Klivvr was featured in the 2025 Middle East’s Fintech 50 list, making its debut on the list.
Klivvr’s newly acquired consumer finance capabilities and expanding feature set position it for further growth and development this year, making it a startup that industry observers and stakeholders should watch in 2025.
ORA Technologies (Morocco)
Founded in 2023, ORA Technologies is a tech startup from Morocco that combines fintech innovation with practical, locally tailored solutions to empower individuals, businesses, and gig economy workers. The company provides two main solutions: Kooul and ORA Cash.
Kooul is a food delivery platform that sets itself apart by prioritizing better working conditions for its delivery partners, including fairer and more competitive compensation for riders, while maintaining a high service quality for customers. The platform also provides low commission rates for restaurants, enabling them to thrive while benefiting from Kooul’s expanding user base.
In the fintech space, ORA Technologies offers ORA Cash, a mobile payment and virtual banking solution designed to offer seamless digital transactions, free peer-to-peer (P2P) money transfers, and more. ORA Cash leverages the biggest cash-out network in Egypt with more than 7,000 agencies, thanks to a partnership with Banque Centrale Populaire (BCP). This allows it to bridge the gap between traditional banking and digital finance, empowering individuals and businesses with access to modern financial services.
In March 2025, ORA Technologies announced a US$1.9 million pre-Series A funding round to support its expansion strategy, scale Kooul, and accelerate ORA Cash. This development positions the company for growth this year, making ORA Technology a startup to watch closely in 2025.
Talaty (Morocco)
Founded in 2022, Talaty aims to redefine financing for small and medium-sized enterprises (SMEs). The company provides an artificial intelligence (AI)-powered platform designed to transform traditional financial processes and enhance access and efficiency for healthy businesses seeking working capital.
This platform integrates computer vision, text analysis, and behavioral finance AI to streamline financial decision-making, reducing default rates while drastically cutting operational costs by 90%. By analyzing financial behaviors and leveraging machine learning (ML), Talaty helps lenders make faster, more accurate, and more inclusive credit decisions, ensuring that healthy businesses can access the capital they need to grow.
Talaty secured seed funding in December 2024 from Witamax through its Funds II and III, Renew Capital, and early angel investors. The company plans to use the proceeds to expand its AI-driven credit solutions, scaling operations into Francophone Africa to advance financial inclusion for SMEs across the region, positioning the startup for growth this year.
Flouci (Tunisia)
Founded in 2020, Flouci is a fintech startup-based in Tunisia that aims to revolutionize digital banking in Francophone Africa. The company provides a financial super app that allows individuals and businesses to create a free bank account and a mobile wallet via a smartphone, and access a range of financial and governmental services.
By eliminating the need for physical bank branches and offering the first-ever home-delivered payment card in Tunisia, Flouci aims to remove barriers preventing financial inclusion. It offers a fully electronic know-your-customer (eKYC) process, enabling users to open accounts without ever needing to visit a bank. Furthermore, the app serves as a tool for financial literacy, helping users build credit histories and gain access to essential services like loans, investments, and insurance.
Flouci’s growth has been remarkable. By the end of 2024, the app had been downloaded more than 305,000 times, with 67,000 active users conducting transactions worth over US$91.2 million, according to Forbes. The startup has secured more than US$2 million in funding and has participated in Visa’s prestigious Accelerator Program.
Flouci, which is fully licensed in Tunisia, is now looking to expand into Morocco, Algeria, and Benin in 2025, making it a promising startup to follow this year.
Konnect Networks (Tunisia)
Founded in 2021, Konnect Networks is establishing itself as a leading force in Tunisia’s digital payment industry. Konnect Networks helps businesses of all sizes thrive by offering simple, secure, and accessible payment solutions that cater to both local and international transactions, striving to simplify complex financial flows and improve financial inclusion.
Konnect Networks’ payment gateway is designed to meet the growing demand for seamless e-commerce experiences in the region, helping businesses expand and grow. It offers a variety of tools, including payment links, e-commerce plugins, and a robust application programming interface (API), enabling businesses to easily integrate digital payment systems into their operations.
Konnect Networks raised US$1.5 million in December 2024 to enhance its technology and broaden its market reach. This positions Konnect Networks for growth this year, making it a fintech startup worth watching in 2025.
Featured image credit: edited from freepik
